During this meeting, Beverly will discuss your goals and expectations for the sale of your property, your desired timeline, and any concerns you may have. This is also an opportunity for us to learn more about your property, its unique features, and any special considerations that need to be taken into account. Beverly understands the current and ever-changing conditions of the San Francisco real estate market and is happy to share that pertinent information with you in addition to our marketing strategies, pricing, and negotiation tactics.

We will analyze your property and recommend value-adding renovations that will result in the highest return on investment. With a vast network of skilled professionals at her disposal, Beverly is equipped to assist in all aspects of preparing your property for sale. From basic staging, repairs and painting, to more complex construction projects - she ensures that the property presents in the best possible light and commands top dollar in the market.

Just like many companies test products with a smaller audience before launch, listing your home as a Compass Private Exclusive allows you to test price, gain critical insights, generate early demand, and extend your marketing runway — all before going public. Privately soft-launch your listing to a nationwide network of more than 35k top agents and their millions of clients without accumulating days on market or damaging public price drops.

In Phase 2, we take it a step further with a "Coming Soon" launch on Compass.com and MLS, visible to all brokers. During the "Coming Soon” phase we'll market to our network of highly qualified buyers and a database of local, national and international realtors all while your home is being prepared for market. This approach allows us to gauge buyer interest, receive feedback on the property, and potentially secure a quick sale without a full marketing campaign.

Once our strategy has been defined and its marketing components are in place, we execute the perfect launch of your home on the market. We have one chance to make a first impression and capture the attention of active buyers, so a well-orchestrated and impactful debut is critical.

Beverly’s team strongly believes that the buyer for your property could come from a variety of sources. Supported by a dedicated Head of Marketing, she'll engineer a robust strategy consisting of organic and paid channels that ensures your property is seen by a global audience of qualified buyers. We engage brokers and buyers every day across five dynamic platforms (Google, Facebook, Instagram, LinkedIn, Youtube). We effectively advertise and promote your property in various mediums: digital, print, paid ads, email and good ‘ole word-of-mouth so your home can reach mass exposure. Some other examples are: WSJ, Nob Hill Gazette and Top Agent Network.

Negotiating the highest possible price is important, wouldn’t you agree? Beverly’s years of expertise in strategic negotiation is critical to you securing the highest possible price for your home. Beverly is known to be a real estate powerhouse by past clients, and the art of negotiation starts before we even have an offer in hand. This requires a considerable amount of planning and action to anticipate objections and resolve them beforehand.

Beverly and her team will be there from start to FINISH making sure your needs and best interests are always at the forefront. We’ll be by your side through the close of escrow engaging with the buyer’s agent and lenders/private bankers to ensure all timelines are met for a successful close. In the end, Beverly’s professionalism, marketing and negotiation skills will have you leaving happy and satisfied ensuring that none of your money is left on the table.