The Story Behind the Sale - 150 11th Ave

A record breaking sale with the highest $/sf in the neighborhood!! 150 11th Ave has been in the same family for 7 decades, this sale marks the beginning of a new chapter for a truly special property. Below is a snippet of the journey.

I met with the owners approx 2 years ago and walked through the property. Together we explored different scenarios and strategies to get the best outcome + highest possible price. It had been their family home when they were kids. They had so many decisions to make - whether to sell as-is, renovate and sell it, or to move-in and enjoy. I provided info on what buyers are looking for in the Lake Street neighborhood, and which improvements would make the biggest impact in return on investment, if they did decide to sell.

Selling the home "as-is" didn't feel right, so they chose to move forward with a renovation as that would accomplish two goals: 1. if one of the five adult kids chose to live there, it would then be perfect for them, and 2. the home would also appeal to today’s buyer and modern lifestyle. Turn-key, thoughtfully updated, and ready for the next generation to make their own memories just like their family had.

Twenty months after walking through the house for the first time, I visited it again and WOW, the changes were amazing! 

Given that moving back into the home would mean someone would have to uproot their family and move away from friends, they decided to sell.

We showcased the lifestyle of the home through staging, captured stunning photos, a bespoke video and 3d tour. We launched our strategic 3-phase marketing plan, and the home received multiple offers while off market. I'm beyond thrilled for the owners and grateful to be a part of their journey!

Are you thinking of selling and curious what you need to do to obtain the highest possible price on your property? Let’s discuss how to position your home for maximum impact and ROI. Reach out @ 415.302.9052, or [email protected]. I love helping clients through their home selling journey and into their next chapter of life. 

Beverly Barnett | 415-302-9052
[email protected]
Compass | DRE #01301989

More photos below: