Three of the biggest storefront changes on 24th Street this year are returns. A Peruvian restaurant reopened in the same room the founding family ran before the pandemic. A children's clothing store is moving back to where it opened 34 years ago. A taqueria took over an address that has now hosted three rotisserie chicken concepts since 2021. The new names mostly belong to old addresses. The exception is 4148 24th Street, where a planned apartment building means the current tenant has to leave the street's addresses behind for good.
3945 24th Street: Fresca comes home
Fresca was founded in 1996 by Julio and Zoila Calvo-Perez and grew to four San Francisco locations at its peak. The pandemic closed all of them. Their sons Jose and Ivan Calvo-Perez have now reopened it at 3945 24th St. That is the same spot as the family's original third location, and SFGATE reported in July that the brothers never considered opening anywhere else. The first Fresca, in West Portal, now operates as Franco's Latin Table under different ownership.
Jose runs the kitchen, and his menu covers Peruvian staples such as tiradito and lomo saltado, along with eight versions of ceviche. Ivan runs the bar, which centers on pisco drinks and specialty cocktails. Tablehopper put the opening at 4 p.m. on Monday, August 24. As of early October, the restaurant's reservation listing shows lunch and dinner service:
- Monday, Wednesday and Thursday, 11:30 a.m. to 9 p.m.
- Friday, 11:30 a.m. to 9:30 p.m.
- Saturday, 11 a.m. to 9:30 p.m.
- Sunday, 11 a.m. to 9 p.m.
Tuesday is not listed. Call ahead before planning a weeknight visit around it. The restaurant also advertises a weekday happy hour on its own site.
4063 24th Street: an address that keeps choosing rotisserie
A few blocks west, 4063 24th St. shows a different kind of return. The concept keeps coming back, even as the operators change. The September issue of The Noe Valley Voice laid out the address's recent history.
| Period | Tenant at 4063 24th St. |
|---|---|
| Before 2021 | A long run of French restaurants |
| 2021 to 2023 | Village Rotisserie, an Australian-style roast chicken spot |
| 2024 | Todo el Día, from Tacolicious co-owner Joe Hargrave, built around rotisserie chicken and tortas |
| Until October 2025 | Tacolicious |
| July 8, 2026 | Bonita Taqueria y Rotisserie |
Bonita is the third location of a family-owned San Francisco chain that launched in 2014. According to KRON4, it is run by JJ Sweidan and his sister Jenna Salah. Sweidan lives on Twin Peaks and has long spent time at the Valley Tavern across the street. He told the Voice, "I had my eye on the spot."
Early sales suggest the address's track record for chicken still holds. A half chicken is $16 and a whole is $26, and two sides add $8. "We are selling already more rotisserie there than we do at the other locations," Sweidan said. "For whatever reason, this neighborhood clearly loves rotisserie chicken." Each of the three tortas, the Birria, the Pastorcito and the Bonita, costs $19.
The room itself has stayed familiar. The wood bench seating along one wall remains, and the back patio is still framed by a bright pink wall and still welcomes dogs. What's new is a floral mural by local artist Amanda Lynn running the length of the dining room. Bonita is open 11 a.m. to 9 p.m. on weekdays and opens at 10 a.m. on Saturdays and Sundays. The weekend hours fit the chain's promise of brunch seven days a week.
4066 24th Street: Small Frys goes back to the beginning
The third return is still underway. In the Voice's September Rumors column, Small Frys owner Carol Yenne said the children's clothing store will move from its current storefront at 3985 24th St., across from Just for Fun, back to 4066 24th St., where it first opened 34 years ago.
Yenne described the move as an upgrade. "We will be remodeling the space, which will give us much more space and provide bigger space for extra storage for our inventory," she told the Voice. She plans to reopen in January with more clothing for older kids "and lots of sunlight coming through the front windows." Her landlord has already put a For Lease sign in the window at 3985, which she expects to vacate at the end of the year. One storefront's return opens up another, so the 3985 window is the one to watch this winter.
The space opens up because Moonshot Studio, the candle and fragrance studio at 4066, is moving out. Owner Teresa Fitzgerald told the Voice she plans to relocate "somewhere in the Bay Area." The studio's own website announced the closing of its 24th Street retail and event space and says timing updates will be posted there.
4148 24th Street: the address that won't come back
All three returns above depend on the building staying put. That isn't the plan at 4148 24th St. SF YIMBY reported in July that a five-story building with seven apartments received final city approval in July 2025 and that new building permit applications were filed in 2026. As of that July 3 report, demolition permits had not yet been filed.
Persimmon Acupuncture occupies the site today. After the Voice first covered the project, owner Tina Pham wrote that she is planning to relocate Persimmon and hopes to stay "in Noe Valley or nearby if possible." She said her priority is "finding a location that allows me to continue serving my patients and maintaining the community connections, educational offerings, and creative collaborations that have grown alongside the practice over the years." When a business leaves a storefront that is being rebuilt, there is no old address to go back to, so Pham is the one 24th Street operator this year who has to find a new spot from scratch.
The block that hosts all of it
The corridor these businesses keep returning to has been tended for two decades. The Noe Valley Association, a Community Benefit District funded through assessments on property owners within its boundaries, is marking 20 years of flower baskets, parklets, benches and banners on 24th Street. Executive director and cofounder Debra Niemann told the Voice the streetscape "looks nothing like it did 20 years ago."
The Noe Valley Town Square on 24th Street is the one fixed point in all this storefront shuffling, and its fall calendar runs into December.
- Tuesday, October 6, 6 to 7:30 p.m. The annual Fleet Week Marine Brass Band performance.
- Sundays, October 11 and 25. Free Sunday Morning Yoga, with no class on October 18.
- Sunday, October 18, 10 a.m. to noon. S.T.E.A.M. in the Square.
- Friday, October 23, 5 to 6 p.m. Noe Music in the Square with Le Jazz Hot.
- Tuesdays, October 27 and November 24. The monthly Noe Valley Night Market, a series scheduled through December 29.
Event details on the Town Square calendar can change with weather and permits.
The Saturday Noe Valley Farmers Market runs from 8 a.m. to 1 p.m. One of its vendors has a new piece of equipment this season. Customers gave more than $12,000 so Herr Farms could buy an electric cooler for its truck, through a GoFundMe that Town Square co-founder Chris Keene started with a $1,000 donation. Kua Herr told the Voice the family chills the cooler on house power overnight, then loads it onto the truck before leaving the Fresno County farm at 5 a.m. for the four-hour drive. "The people in this community have been very generous and have made my life a thousand times better," he said.
Owners on 24th Street who are weighing their own next move can compare notes with Beverly Barnett. Beverly follows the storefronts and buildings on this corridor as closely as the homes around it, and her team can walk you through how changes like the plans at 4148 fit your own timing. Schedule a Private Consultation.
